SHAPING YOUR BRAND TOGETHER
BRAND IDENTITY
Factio models, by your side, the image and story of your brand. These will be the foundations of your communication.
In other words, during this step, we help you:
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Find the name of your brand as well as its visual identity (logo and graphic charter).
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Define the positioning of your brand to differentiate you from your competitors.
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Determine the identity of your brand (its personality traits).
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Formulate elements of language that will transcribe the very essence of your brand.
COMMUNICATION STRATEGY
Together, let's define the levers and communication actions in line with your identity and your goals.
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Define a key message. It will be the golden thread of your strategy but above all the extension of the identity and positioning of your brand.
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Recommendations for an on-line strategy (creation or redesign of a website; presence on social media; mailing...).
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Recommendations for an off-line strategy (design of commercial supports; press relations support; events, etc.).
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Factio also supports you in defining an internal communication strategy.
PRESS & PUBLIC RELATIONS
Factio manages your relations with journalists for you as well as the design of your events.
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Getting in touch with journalists.
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Writing your files and press releases.
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Organizing your events from A to Z: conceiving and sending your invitations and thanks; room rental; selection of caterer; logistics management...).
